Memories are made every time; your morning is now a memory. My brand holds strongly on my childhood memories since they revolved around snacks and how they were made with love. My Name is Rose Gikuru and I was raised in my grandmother’s kitchen. It was not only a basic kitchen but also a kitchen that told a story. It was a kitchen that advocated for passion, quality and that was built on resilience. I hold my greatest memories of my grandmother who was very passionate about making breakfast. I remember since 2003 when I started making frequent visits to my grandmother’s place; I would enjoy her cakes, mandazi and pancakes which she made with so much love.
According to my grandmother, breakfast was the most important meal of the day and this made her in her 80s wake up at 5 am every day and make breakfast for the family. She was diabetic so her cakes and mandazis were low-sugar (Almost sugarless), which made us complain a lot; but what did I pick from her?
I went to campus and did Food Science and Technology which made me understand that despite the low-sugar cakes and mandazi she made, quality was the main aspect of her snacks. Her cakes were quality since as a food scientist I see they had the same consistency, flavour, aroma, taste, mouthfeel, and appearance. I also picked up passion, since as an 80-year-old diabetic woman she would either sleep late or wake up early in the morning to make cakes for breakfast. Resilience was also a lesson I picked since as a diabetic person her health was not stable but she still took the initiative of making breakfast.
Building my brand; Crave Eats Kitchen I have embraced passion, quality and resilience, and this has made me get premium recipes that keep my customers coming back and asking for more. I have made them crave so much more and this is what has built my business into a sustainable bakery. I take the lessons from my grandmother’s kitchen since I believe I am not limited to the struggles of building a brand since the business world is not a walk in the park.
I am proud to have built a cake brand that is inclined on bouncing back and give the best. My vision is to build a physical location for my brand where people can walk in and enjoy the aroma of the baked goods as they have some cake and share their stories. I want as people walk in and out of my business they can feel the passion, quality and resilience that my brand is built on.